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Bachman's photographs analyze conventional female roles within the familial structure and, by implication, the patriarchal culture at large. Through a confluence of image appropriation, language and monumental scale, she examines the correspondence between fact and fiction and the deceptive demarcation of public and private. By deftly manipulating popular representations of suburban malaise and out-of-context advertisements, Bachman turns the seemingly innocent, but obviously offending, image against itself. She painstakingly employs text, jux-taposing an anonymous voice of authority with conversational artifacts to expose sexism, white privilege, conformity and the politics of representation. Her photographs disclose consumer appetite and the denial of dysfunction as underlying the mass media's construction of family in the United States. Bachman attacks the vicious cycle in which the media, once having established this false norm, projects it back onto the family realm as a model for behavior, expectation and desire.  

Click on the images below to view full size photographs.

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